7 Retailers Successfully Reinventing their Physical Stores

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Verizon

In the past, Verizon outlets had flashy and often overwhelming “lifestyle” displays with a heavy focus on tech. Fast forward to 2017 and Verizon is shifting to a streamlined omni-channel approach, stripping back storefronts to de-clutter the customer experience.

In line with the company’s commitment to extensive customer consultation, Verizon’s latest store designs allow shoppers easier access to touch and feel the products they’ve already researched online. Combining pleasing aesthetics with simple displays, company heads are hoping a visit to Verizon stores will help more empowered, knowledgeable customers achieve a well-rounded digital and physical retail experience.

Verizon Next-Gen Concept - Garden State Plaza

Verizon Next-Gen Concept - Garden State Plaza